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EDUCATION

Digital Marketing
Training — Full-Stack Online Growth Skills

Master SEO, Google Ads, Social Media, Email Marketing & Analytics — Launch Your Digital Marketing Career

Digital Marketing Training

Complete A–Z training covering SEO, Ads, Social Media, Content & Analytics

Duration

3 Months (Live + Recorded)

Eligibility

Anyone — 10th Pass or Above

Mode

Online + Offline (Hybrid)

Certificate

YDR Foundation Certificate

Tools

Google Ads, SEMrush, GA4, Canva & More

Projects

3 Live Industry Projects

Digital Marketing is the fastest-growing career field in India. Our comprehensive training covers every channel — from Google SEO and Paid Ads to Social Media, Email Marketing and Analytics — giving you the skills to grow businesses online and build a high-income career or freelance business.

Course Modules

8 comprehensive modules covering the full digital marketing stack

1

SEO – Search Engine Optimisation

  • •On-Page SEO: Title, Meta, Headings, Alt
  • •Off-Page SEO: Backlinks & Domain Authority
  • •Technical SEO: Site Speed, Sitemaps, Robots.txt
  • •Keyword Research (Google Keyword Planner)
  • •SEO Audits with SEMrush & Ahrefs
  • •Local SEO & Google Business Profile
2

Social Media Marketing (SMM)

  • •Facebook Page & Ads Manager
  • •Instagram Marketing & Reels Strategy
  • •LinkedIn B2B Marketing
  • •Twitter/X & YouTube Marketing
  • •Content Calendar & Posting Strategy
  • •Social Media Analytics & Insights
3

Google Ads (PPC Advertising)

  • •Google Ads Account Setup & Structure
  • •Search Campaigns, Display & Shopping Ads
  • •Keyword Bidding & Quality Score
  • •Remarketing & Audience Targeting
  • •Ad Copywriting & A/B Testing
  • •Campaign Optimisation & ROI Tracking
4

Content Marketing

  • •Content Strategy & Planning
  • •Blog Writing & Copywriting
  • •Video Content Creation
  • •Infographics & Visual Content
  • •Content Distribution Channels
  • •Content Performance Metrics
5

Email Marketing

  • •Email Campaign Strategy
  • •Mailchimp / HubSpot Setup
  • •List Building & Segmentation
  • •Drip Campaigns & Automation
  • •Subject Line Optimisation
  • •Open Rate, CTR & Conversion Tracking
6

Web Analytics & Tools

  • •Google Analytics 4 (GA4) Setup & Reports
  • •Google Search Console
  • •Facebook Pixel & Conversion Tracking
  • •Heatmaps (Hotjar / Microsoft Clarity)
  • •UTM Parameters & Campaign Tracking
  • •Reporting Dashboards & KPI Tracking
7

E-Commerce & Affiliate Marketing

  • •Shopify & WooCommerce Store Marketing
  • •Product Listing Optimisation
  • •Amazon & Flipkart Seller Marketing
  • •Affiliate Networks (Amazon, Commission Junction)
  • •Influencer Marketing Strategies
  • •Conversion Rate Optimisation (CRO)
8

Freelancing & Agency Skills

  • •Building a Digital Marketing Portfolio
  • •Fiverr, Upwork & Freelance Platforms
  • •Proposal Writing & Client Communication
  • •Starting a Digital Marketing Agency
  • •Pricing & Package Creation
  • •Case Studies & Client Reporting

Course Benefits

1

High Demand Career

Digital marketing professionals are among the most in-demand in India, with over 1 lakh+ job openings monthly across all industries.

2

No Coding Required

Digital marketing is a skill-first field. No programming background needed — anyone with a smartphone and creativity can excel.

3

Freelance Income

Run your own freelancing business from home. Offer SEO, social media, or Google Ads services on Fiverr and Upwork.

4

Work From Anywhere

Digital marketing jobs are highly remote-friendly — work for clients globally from your laptop.

5

Start Your Own Business

Use your skills to market your own business or launch a digital marketing agency with low investment.

6

Google & Meta Certified

Prepare for Google Ads and Meta Blueprint certifications that are globally recognised by employers.

Learning Outcomes

What you will be able to do after completing this training

  • 1

    Plan and execute SEO strategies that rank websites on Google's first page

  • 2

    Create and manage Google Ads campaigns with measurable ROI

  • 3

    Build and grow brand presence on Facebook, Instagram, LinkedIn & YouTube

  • 4

    Design email marketing campaigns with automated drip sequences

  • 5

    Analyse website traffic and conversions using Google Analytics 4

  • 6

    Create content strategies and manage content calendars across platforms

  • 7

    Run e-commerce marketing campaigns on Shopify, Amazon & Flipkart

  • 8

    Build a portfolio and generate freelance income from digital marketing

  • 9

    Set up Facebook Pixel, UTM tracking and conversion funnels

  • 10

    Prepare for Google Ads Certification and Meta Blueprint exams

Career Opportunities

1

SEO Specialist

Agencies, startups & e-commerce companies

2

Social Media Manager

Brands, influencer agencies & marketing firms

3

Google Ads Manager

PPC agencies & in-house marketing teams

4

Content Marketing Manager

Blogs, SaaS companies & media houses

5

Email Marketing Specialist

E-commerce & B2B companies

6

Digital Marketing Freelancer

Fiverr, Upwork & direct clients

Start Your Digital Marketing Career

Join YDR Foundation's Digital Marketing training — live projects, industry tools & placement support.

Enroll Now